Sergio Maccotta is the senior vice president for SAP Middle East Africa – South, responsible for driving growth, building SAP’s presence, and overseeing sales, marketing, and operations across the MEA South region. Since January 2020, he has led the Middle East South Cluster, guiding strategic direction and managing operations in countries, including the UAE, Oman, Qatar, Egypt, Libya, Lebanon, Jordan, Sudan, Palestine, and Yemen.
Maccotta served as SAP EMEA vice president for Partner Ecosystems in 2019, where he expanded partner contributions and created new growth channels for ISV/OEM and managed cloud businesses. He also held key roles as…
