Software

BMW Brings Alexa+ to Its Infotainment System–Here’s What It Means

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  • BMW is the first automaker to integrate Amazon’s new Alexa+ AI voice assistant.
  • By using the new generative AI platform, BMW drivers will be able to have more natural in-car conversations with the infotainment system.
  • The new assistant will debut in select BMW models soon.

BMW cars will be the first to integrate Amazon’s next-generation voice assistant technology. The German automaker’s infotainment systems have long been using Alexa Custom Assistant, the platform that allows companies to build their own artificial intelligence assistants based on Alexa…



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