- Car companies want to make more recurring revenue by offering subscription services, but consumers have pushed back on pay-per-month features.
- BMW pushed things too far when it offered a subscription to heated seats, using hardware that was already installed in the car.
- Volvo recognizes that consumers are more willing to subscribe to functions that require ongoing costs and provide ongoing benefits.
Volvo knows that consumers hate endless subscription services. That’s why the company doesn’t think automakers can rely on obnoxious amounts of subscription revenue, Chief…
